Virgin ‘Everlasting Love’
Two years into your home loan, your lender has covered all their costs and your repayments become (for them) pretty much pure profit?
The brief was to help cut down this period and allow Virgin Money to enjoy more of this ‘profit period’.
The product we developed in collaboration with Virgin was a loan where your interest is reduced the longer you have it.
The idea was expressed in communications as Everlasting Love.
The campaign was launched with a Guinness World Record: 278 couples renewing their wedding vows in Sydney’s Centennial Park. And used a series of these couples (who’d been together for decades) as the heroes of a TV and print campaign.
Case Study
ADMA Gold
ADMA Bronze
Award Award Finalist