Amsterdam has a reputation in street football. In 2003 we created the ‘Panna K.O.’ tournament. This is a one on one knockout game played in a small arena or cage. First one to make a tunnel on the other player or score 3 goals, wins the game. With what started in Amsterdam, went global.

The idea was universal for football kids the world over and became a feature on nikefootball.com. The design was a playful big board, full of animations and videos. The platform created by LBi Copenhagen, was one of the first interactive & user generated digital platforms in the world & won Cannes Lions Cyber Grand Prix.