Hellyers Road Whisky Logo & Brand Identity

We developed a new brand identity for Hellyers Road. Globally awarded artisan single malt whisky company, from the remote north-west Tasmania, Australia.

Capturing the unique heritage and spirit of the brand, which was adapted across communication, packaging, website, instore, social, stationary and experiential.

Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.