We developed a new brand identity for Hellyers Road. Globally awarded artisan single malt whisky company, from the remote north-west Tasmania, Australia.

Capturing the unique heritage and spirit of the brand, which was adapted across communication, packaging, website, instore, social, stationary and experiential.

Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.

We developed a new website (in Shopify) for Hellyers Road. Globally awarded artisan single malt whisky company, from the remote north-west Tasmania, Australia.

Capturing the unique heritage and spirit of the brand, which was also adapted across logo design, identity communications, packaging, instore, social, stationary and experiential.

Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.

We developed a new packaging design for the complete product porfolio for Hellyers Road. Globally awarded artisan single malt whisky company, from the remote north-west Tasmania, Australia.

Capturing the unique heritage and spirit of the brand, which was also adapted across logo design, identity communications, packaging, instore, social, stationary and experiential.

Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today.

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.

Amsterdam has a reputation in street football. In 2003 we created the ‘Panna K.O.’ tournament. This is a one on one knockout game played in a small arena or cage. First one to make a tunnel on the other player or score 3 goals, wins the game. With what started in Amsterdam, went global.

The idea was universal for football kids the world over and became a feature on nikefootball.com. The design was a playful big board, full of animations and videos. The platform created by LBi Copenhagen, was one of the first interactive & user generated digital platforms in the world & won Cannes Lions Cyber Grand Prix.