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Accolades include Cannes Gold Lion, Cannes Cyber Grand Prix and Finalist, Spikes Gold and finalists, Adfest Gold and finalists, MAA Globe Gold, Clio Bronze and finalist, New York Festivals Bronze and finalists, Mixx Gold and finalists, Award Silver and Bronze and finalists, ADMA Silver and Bronze and finalists, Effie Awards, Midas Silver and finalists, LIA finalist, One Show finalists, Mumbrella, AIMIA Award, Cresta Bronze, Mobius Award, CAANZ Axis Awards Finalists, ARIA Music Video of the Year Shortlist.
Chief Creative Officer & Film Director
Michael has been in the creative industry for more than 20 years working across four continents under the banner of Creative Director, Art Director, Experience Director, Film Director & Artist. His extensive experience across multiple categories and disciplines (Creative, Strategy, Digital/Tech, Production, PR/Social, and Media) has seen him been awarded both locally and internationally in all major creative awards shows. Working at internationally regarded creative companies such as Wieden+Kennedy, Clemenger BBDO, Publicis Mojo, Collider and Virgin.
Michael has intensive experience across the complete industry spectrum, working from creative agencies, to client/brand side, as well as within film production companies & art collective experience divisions.
All enabling Michael to have a unique viewpoint of the industry, brands & clients businesses. Informing him to conceive new agency models, build new creative approaches, uncover purpose for brands & creating business transformational ideas.
Executive Creative Director & Novelist
I believe in the power of creativity, in all facets of life. I’ve always relished working and collaborating with like-minded people, sharing creativity with the world... what could be more inspiring?
With a passion for art and music in my teens, I chose the only path that made sense to me. Advertising. I steered towards copywriting 18 years ago and have been writing ever since.
I started in DM, learning the craft of writing with print, DM and interactive. Before getting my lucky break early on working on big TV brands, mastering the art of script writing and production. Now almost two decades on, as a mother of two and a content writer, my experience pretty much covers everything - editing, PR, brand identity, social, digital, shop windows, wedding vows, divorce vows, small business start ups...
I love the diversity.