Daughter is a hybrid creative & production collective
for the new generation of content.

We live across commercial, entertainment, music and art
disciplines in content, design, social and experience.

With a uniquely structure & approach to respond to
our partners needs with effectiveness, agility and collaboration.

Trying to create a better world together
for our daughters and sons.


Glassons

‘Made of Here’.

The attitude of Glassons, ‘Made Of Here’, has been largely shaped by the attitude of Australia & New Zealand women - bold, fearless, and comfortable taking on the world.

So to relaunch the brand we created a brutally simple idea that demonstrates this fearless attitude in a striking and memorable way.




The attitude of Glassons, ‘Made Of Here’, was extended into all parts of the business. From the designing & buying of collections, to how it’s embodied in seasonal collections, from our approaches to events, to store layout & design, from talent cast, to how we approach our own social channels & e-commerce platforms.






Glassons

‘Made of Here’ Collections



The attitude of Glassons, ‘Made Of Here’, was extended into all parts of the business. From the designing & buying of collections, to how it’s embodied in seasonal collections, from our approaches to events, to store layout & design, from talent used, to how we approach our own social channels & e-commerce platforms.





Hellyers Road

‘Into the Unknown’.

Founded in 1999 by a group of dairy farmer families from Burnie in Tasmania, whose bold belief that the wild and remote North-West Tasmania was the perfect environment to create globally award winning whisky, Hellyers Road began unconventionally - and this restless spirit still lives on today. 

The whisky distillery takes its name from the spirit of its location and origins. A physical ‘Hellyers Road’ once ran right through the middle of where the distillery now sits. A road surveyed in 1820 by one of the first Europeans to boldly explore and survey the rugged, remote North-West Tasmania - surveyor, cartographer & explorer, Henry Hellyer.

The Hellyers Road dairy farmer founders shared a parallel restless spirit to the explorer’s quest to journey into the unknown. Beckoned by the awe of Tasmania’s North-West wildernes and knowing that the quality and taste of their milk was so impressive, the dairy farmers knew the climate and water of remote North-West Tasmania lent itself perfectly to a bold and wild single malt whisky. And as self-professed lovers of whisky themselves, they didn’t need to be convinced to venture without fear into the unknown.

In just 22 short years, Hellyers Road has become the largest boutique distillery in Australia, exporting to over 20 countries worldwide.

Take a journey #IntoTheUnknown #HellyersRoad

Film Director: Michael Dole
Executive Producer: Annika Johansson




Westfield

‘Today, I am’.

‘Today, I am’, lead the conversation with individuals who are refusing to be defined by size, age, or sex.

Embracing the breakdown of stereotypes through fashion and celebrating individual style. A confident declaration of who we are, on an ever-evolving journey. An outward expression of self, told through the personal narrative of Kelly Osbourne.

‘Today, I am’ invites people to be whoever they want to be and embrace their own fashion evolution.




SOCIAL 

In a twitter first, we launched extended behind the scenes look at Kelly Osbourne’s feature fashion film. These additional videos were available for 24 hours through Westfield AU’s Twitter channel. Audiences could unlock this additional content by retweeting @WestfieldAU @KellyOsbourne and using the hashtag #TodayIAm



Influencers owned channels


Native integration (Paid/Earned)


Ambient/Social



Earned Press Coverage



ilabb

‘Live without barriers’.

‘Live without barriers’ is the lead in an installment of content that captures the unique spirit of ilabb people. A depiction of what happens when you look beyond and see the world
from a unique perspective - without fear of external judgement. Free to push the boundaries and put yourself out there. To go within, see beyond and let go.

Shot in the remote sand dunes of Glinks Gully in New Zealand’s North Island, we follow the internal and external journey of New Zealand Olympic freestyle skier and TV host Anna Willcox. Snow is not a barrier as she ‘sand skis’ down 100 metre sand dune faces, the film oscillating between her conscious and subconscious states.